An analyses on Mount Franklin Market Positioning Strategy Essay Essay Example

?An analyses on Mount Franklin Market Positioning Strategy Essay Essay 1. IntroductionWater is the fountain of all life and is a premier demand of the organic structure. Over 60 per centum of our organic structure weight is made up of H2O. In Australia, most people are imbibing tapped H2O straight at place, but while going or eating out in eating houses, purchasing bottled H2O has become one of the most popular picks This demand has been good explored by some drink manufacturers, both local and abroad. So today there are assorted trade names of imbibing H2O in Australian market. Among them, Mount Franklin’ ( start from 1994 ) has become Australia’s favorite H2O trade name and the most recognized. This paper focuses on analyzing Mount Franklin’s selling positioning scheme by utilizing perceptual function method, in order to analyze a successful trade name in imbibing H2O industry and supply recommendations for a new trade name that would wish to come in into this market. We will write a custom essay sample on ?An analyses on Mount Franklin Market Positioning Strategy Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on ?An analyses on Mount Franklin Market Positioning Strategy Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on ?An analyses on Mount Franklin Market Positioning Strategy Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 2. Selling constructs a. Market positioningPositioning can be defined as ‘†¦ the act of planing the company’s offering so that it occupies a meaningful and distinguishable place in the mark customer’s mind.’ ( Jobber A ; Fahy, 2009 ) It is the concluding and fatal phase of the procedure of mark selling scheme which involves planing merchandise characteristics and image which are separating from rivals in the bing market for the intent of appealing to the specific mark market section. It is combined selling schemes that result in how the administration wants a merchandise or trade name to be perceived by the market. Positioning is straight related to trade name values, market demographics and the image of the merchandise in the market place. b. Perceptual function Perceptual function is a diagrammatic technique used by plus sellers that attempts to visually expose the perceptual experiences of clients or possible clients.3. Trade names presentinga. Mount FranklinOwned by Coca-Cola Amatil, Mount Franklin took the prima place in Australian bottle H2O market in past decennary, and accounted for 20 % off-trade volume gross revenues in 2012. Harmonizing to Coca-Cola’s market research, Mount Franklin H2O has a 99 per centum trade name consciousness and 43 per centum of females aged 25-39 say that Mount Franklin is their favorite trade name. B. Mount Franklin’s market positioning scheme Mount Franklin represents and promotes an overall sense of wellbeing. Young female theoretical account Jennifer Hawkins as trade name famous person which promotes the healthy and fresh image of its merchandise. Make the trade name closely associated to the community ; to this terminal Mount Franklin has established the Drink Positive, Think Positive, run. Furthermore, the trade name has enhanced this connexion through its community partnerships with the National Breast Cancer Foundation. Make consumers feel the purchase of Mount Franklin as assisting themselves and the environment by altering the bundle to â€Å"the easy-crush bottle† which is good for the environment every bit good as being similar to that of the original merchandise. The new 600ml Mount Franklin Easy-Crush Bottle is made with 35 % less plastic and has a C footmark which is 27 % lighter than the old bottle. Be of support to Australian economic system by devouring Mount Franklin H2O as the local trade name. c. Other trade names in Australian market Along with the figure one bands, there are 100s of other imbibing H2O trade names in Australian market. Although barely close to Mount Franklin’s taking place, some of them are doing rational market portion, including Pump ( another imbibing H2O trade names owned by Coca-Cola ) , Evian, NU Pure, Mount Lofty, Coles bottled H2O, Woolworth bottled H2O, etc. 4. A perceptual map of imbibing H2O market in AustraliaA perceptual map could be in two dimensions or multiple dimensions, depending on the properties taken into consideration when analyzing a mark market.a. QualityAs a necessity of life, quality of H2O is most critical property when people choose a bottled H2O. ‘Mount Franklin’ spring H2O is collected locally and bottled daily. It is filtered three times via micro filters, to extinguish any bantam atoms of course found in spring H2O. This ensures that every bottle of ‘Mount Franklin’ is of exceeding pureness and quality. B. Monetary value Drinking H2O, as a commercial merchandise, its monetary value ranks secondly of import. Normally, consumers will compare the monetary value accessible in market place when buying a merchandise. Mount Franklin’s monetary values vary from shop to hive away. In CCA peddling machines the monetary value for a 600mL bottle is $ 3.00, which comparably higher. c. Accessibility It is about how easy consumers could buy a mark merchandise and do an of import function in fast traveling consumer goods industry including drinking H2O. Mount Franklin is found widely in supermarkets, convenience shops, peddling machines and other seller services e.g. gasoline Stationss and newsdealers. d. Brand consciousness Consumers are more likely to take a well-known trade name when the face more than one options. As mentioned before, Mount Franklin H2O has a 99 per centum trade name consciousness in Australia. e. Design and packaging Stylish design in bundle may pull more attending, by publishing Jennifer Hawkins’ image on light triping H2O bottle wrap, it is thought to be stylish by some immature people to keep a bottle of that H2O. f. Perceptual Function Technically, it is difficult to pull a perceptual map by taking all these properties into consideration. Three of them will be demonstrated in the undermentioned diagram: g. Analyse on perceptual functionNormally, trade names with high consciousness in public monetary value higher on their merchandises, meanwhile, high quality is required to keep the positive image in consumers. As imbibing merchandise, consumers are more likely to do determinations trust on the trade name consciousness. Price is besides an of import property, so the merchandises with sensible monetary value besides make good gross revenues. Big trade names such as Kales and Woolworth can easy develop related accessory merchandises by utilizing their trade names influence. 5. DecisionAs a critical scheme, positioning dramas a important function in doing market determinations. As an efficient tool, perceptual function provides marketer a ocular indicant of consumers’ perceptual experience of how a trade name or a merchandise compares with its rivals. An of import point should be mentioned here, the place of a trade name is movable instead than fixed. ( which related another selling procedure i.e. shifting ) By analyzing the places on a regular basis of their ain and rivals, sellers may make up ones mind where and when necessary make a alteration to their place. 6. Recommendations As a new trade name planning to come in into a specific market, it is an effectual manner of acquiring a related perceptual function to analyze the mark market. It is besides critical to place the trade name in a sensible manner. Usually it is a wise pick for a new trade name to get down from the market with less rivals. Sometimes companies that are located in similar place in conceptual map might non rivals. Mount Franklin set a good illustration of positioning trade names with societal connexion. 7. MentionsDavid J. and John F. 2009, Foundations of selling, 3rd ed. , McGraw-Hill higher Education,5: 120-122 Dong J. K. , Woo G. K. and Jin S. H. , A perceptual function function of on-line travel bureaus and penchant properties. Tourist Management 28 ( 2007 ) 591-603 Liz H. and Terry O.2004, Foundation selling, 3rd ed. , Prentice Hall,6:167-169 Australia’s First Bottled Water Brand 2012, Mount Franklin, viewed 3 April 2014, hypertext transfer protocol: //mountfranklinwater.com.au/our-story/ Australian-bottled-water-market-led-by-Coca-Cola-s-Mount-Franklin, viewed 3 April,2014, hypertext transfer protocol: //www.companiesandmarkets.com/News/Food-and-Drink/Australian-bottled-water-market-led-by-Coca-Cola-s-Mount-Franklin/NI8553 Mount Franklin, Drink Positive, Think Positive, viewed 3 April 2014, hypertext transfer protocol: //prezi.com/yjdi190hvzko/copy-of-copy-of-copy-of-mount-franklin/

Genocide, Colonization and Imperialism Essay Example

Genocide, Colonization and Imperialism Essay Example Genocide, Colonization and Imperialism Essay Genocide, Colonization and Imperialism Essay In her book. Civilising Subjects. Catherine Hall discusses the instance of British imperialism was partially the consequence of the colonisers seeking to animate newly-acquired districts into their image. They tried to transfer civilisation. the manner they understood it. to these new lands and along with that came the attitudes which did non alter. This was what they tried to make when settlers or colonists came non merely to set up roots in these new lands. but besides to seek and civilize the autochthonal people in an attempt to do them shed off their savage image. Missionaries were chiefly involved in these attempts ( Hall. 2002 ) . Harmonizing to Mark Levene in his book. The Rise of the West and the Coming of Genocide. race murder is different from what other writers consider it to be ( as a twentieth century phenomenon ) . Levene says this falls short. Levene states that modernness gave drift to genocide as nation-states began to emerge. As these ( newer ) nation-states grew in power and influence. they developed a different sort of patriotism that extolled pride in their accomplishments and the publicity and saving of their heritage. This sort of patriotism was considered damaging to those who did non portion the same national individuality. viz. the minorities which became the marks of race murder ( Levene. 2005 ) . A. Dirk Moses compiled a series of articles in a book titled Empire. Colony. Genocide. In his ain article. Moses borrows the definition of race murder provided by Raphael Lemkin who really coined the word which meant the devastation or emasculation of a local population by a foreign entity that occupies it. : In the application. race murder did non needfully intend killing people but was besides tied in with subjection as the native population was compelled to accommodate to the foreign residents civilization and even subject to its authorization. It was non simply physical but besides cultural every bit good as the civilization of the native population was bit by bit being eradicated. ensuing in the loss of its local individuality ( Moses. 2008 ) . In Uday Mehta’s article. Broad Strategies of Exclusion. he emphasized the curious feature of provinces that regarded themselves as broad in thought. When one thinks of liberalism. the intensions of freedom and equality come into drama and everyone would believe that the debut of liberalism by the colonisers to their settlements would assist even the playing field and rush up civilisation attempts. But here. Mehta notices that this liberalism is non perfect as those who pattern it tend to hold a double standard characterized by exclusion of certain people. more frequently on history of race. The footing of this is found in the theories of John Locke where Mehta noticed that while adult male ( harmonizing to Locke ) have natural duties as defined by nature. this does non widen to political duties. This explains why favoritism was really prevailing in the settlements and why the indigens were non merely subjugated but besides marginalized. Despite the debut of broad thoughts. the application was limited ( Mehta. 1990 ) . In the age of imperialism. it is frequently characterized by find. followed by conquering which entailed busying the land discovered and repressing the original dwellers at that place. But to a certain extent. this besides led to the deceases of these original dwellers and this could be brought approximately by the diseases imported by the colonisers or through force of weaponries because the autochthonal people were regarded as a menace and had to be brought under control. even if it meant cut downing their figure to a more manageable degree or eliminating them outright. But given the accounts provided by other bookmans. race murder besides means the extinction of one’s civilization and to lose this civilization is to lose one’s societal or cultural individuality and the indigens end up holding a damaged civilization by the clip they are given independency which poses bigger jobs as they try to pull off their ain personal businesss. Reference List Hall. C. ( 2002 ) . Educating Subjects. Chicago: University of Chicago Press. Levene. M. ( 2005 ) . Genocide in the Age of the Nation State. The Rise of the West and the Coming of Genocide. New York: I. B. Tauris A ; Company Limited. Mehta. U. ( 1990 ) . Liberal Strategies of Exclusion. Politics and Society. 18 ( 4 ) . 427-454. Moses A. D. ( 2008 ) . Empire. Colony. Genocide. Bergahn Books.

Answer the four questions Essay Example | Topics and Well Written Essays - 500 words

Answer the four questions - Essay Example I feel like socializing and even sometimes exercising. I just feel overall better about myself and find it easier to wind down and even sleep at night. If I have a terrible day at home, I find that when I go to school, my mind is in another place. I think about what is going on at home, replay the instances in my mind and worry about it to the point of where I cannot focus as well. It is more emotionally draining to have problems at home because being home with my family is not something I can or want to escape from. If school is awful, I know that there is an end to it someday or with an awful job, I know I can always quit. I simply cannot quit a home life. If it is bad, it can be depressing. If I am having a wonderful day at home, I feel excited about my day. I am enthusiastic. I may find myself working much harder and anxiously anticipating going home from school or work so I can spend more time at home. It is self-fulfilling for everything to be going great at home. One of the topics of discussion by Dr. Wadsworth was a sense of feeling out of control. It seems as though everything is going okay and then all of a sudden something goes wrong. Little things can be irritating. The demand/control/support theory is that workers or students feel more strain when they are under conditions of high demand and low control. The two of these intertwined can be difficult to deal with rather than one of the two alone. To have a lot of work to deal with and tasks to accomplish can be overwhelming and a person can find themselves procrastinating to get the job done which then only adds to more stress. A person may find themselves slacking on job performance just to get a task done. This can contribute to mental issues and other health issues of a person’s well-being. To have low control is a feeling in which a person feels as if they are stuck. It creates an environment at work or school that is undesirable to be in. This can then hinder other

Baltimore Symphony Orchestra Movie Review Example | Topics and Well Written Essays - 1500 words

Baltimore Symphony Orchestra - Movie Review Example According to the reactions of many students who were in attendance, the likes overweighed the dislikes apart from the fact that dressing or costumes went a little bit too far and many were not comfortable with them. The fact that this was just one dislike, the likes included the best voices in the world this time witnessed in live performance, great styles on stage and most of all what seemed like the best organization and coordination among the artists who were present. This automatically influenced many students develop the desire to attend another concert in the future. In Opera context, there was a similarity between Don Giovanni-Mozart Madam Butterfly-Puccini because they all acted and appeared in theatre scenes in the same year. In all their acting, they seem to believe in fallacy making it a similarity amongst all of them. Don who featured as the daughter of the regiment from2000 to 2001, Puccini who featured as the girl of the golden west in the same year and Manama Butterfly in 2002 as well as Mozart who featured in the marriage of Figaro, all highly advocate fallacy for they say a fallacy is an informal notion or logic of thought. It is normally due to a misconception or false assumption (Ellen, 202). Normally, all of them direct it towards any other reason other than the true conception of truth. This form of reasoning is used to win arguments. There are many forms of trying to go about this form of reasoning in arguments relating to the question that the first paragraph intended to answer. In order to have a critical and analytical understanding of jazz composers, one should be familiar with the basic common errors of reasoning in order to have a concise form of logical argument (Ellen, 202). Answering the question of my thoughts on the plot of each opera, which many people have not been able to answer since 1960, every Opera production in the United States of America supports performance and creation of new works by American composers especially th ose from the northern side. OPERA America’s online education core, which is the learning centre, features information, which not only focuses on frequent operas but also houses an inventory that has proven to grow of composers from north America as well as their operas for use by opera lovers, artists and administrators (mark, 12). Therefore, the concert finds synopses, biographies of librettists and composers, historical essays and other research as well as other multimedia excerpts. Jazz composers for example, which happens to be the genre subject in this paper, started way back in the 1960’s and up to date the composers still rely on Opera for research work. In the Opera, there is the voice workshop and the composers’ series, which is a competitive biannual fellowship, offered to composers especially those of jazz and composer/librettist teams (Mark, 212). The composers in subject do not relate to modern social issue because the notion behind fallacies as out lined by major philosophers asserts that in order to be a rational thinkers and composers, then one should avoid the illogicality in fallacies and carry out an examination to gauge one’s level of thinking. While composing, development for Rational Persons involves Viewing Development in Stages; the composer tries to explain the basic concepts that would help in becoming a rational jazz composer. Librettists like mark Campbell places in the mind of the audience stages of evaluation through which one can become a more rational thinker (Mark, 202). Other noticeable aspects include I. Non sequitur as the form of thinking where the

The Practice of Counselling Essay Example | Topics and Well Written Essays - 1500 words

The Practice of Counselling - Essay Example I might have a slight discomfort with the psychodynamic approach as the supervisor has to focus on student-counsellors' reactions to clients' transference/counter-transference issues. A supervisor should assist the student counsellor examine personal issues but only if these issues relate to problems occurring in the therapeutic relationship between student/counsellor and clients. Person-centred approach: the approach revolves around the self awareness of both the counsellor and the client. As such, it helps open door to such significant matters as power balance between the counsellor and a client, and the importance of communication between the two. I am more comfortable with the person-centred approach, as it lets a counsellor to exercise their discretion, thus allowing their patients to have authority over their experience regarding their problems. On the other hand, the psychodynamic approach helps break down a client's defences, as well as in the uncovering of unconscious motivations. The psychodynamic approach overemphasises on sex, aggression, and childhood experiences. It is also difficult to quantify and measure the concepts that are proposed, hence I not feel comfortable with this approach. On the other hand, the person-centred approach is more concerned with the attitudes and values of a therapist rather than their skills. The approach also disregards the significance of the past. What 5. What does this say about your personality What does it say about your approach to counselling What this suggests is that rather than being pragmatic, I value form. Additionally, this is an indication that as a person, I value listening and learning about others, as well as hearing from them what it is that they would wish to do with their lives. It is an indication that I like helping people to think about not just what they want with their lives now, but also in the future. It also indicates that my approach to counselling is one that is geared towards ensuring a coherent understanding of the communication process with a client. Chapter 5: Ethics Write a short essay (200 words) on the core ethical principals that were covered in Chapter 5 and if you have a personal example of an ethical dilemma, please include this - even if it has not been resolved. Ethics are not only guidelines but a personal philosophy and approach to the person's whole life. The counsellor cannot uphold being ethical in personal life and wear a different set of values in the professional life. The counsellor will certainly experience conflicts and lack of clarity in their work. The ethical principles provide guidance for accessing increased awareness and higher level of consciousness. The

The Corporate Strategy Model

The Corporate Strategy Model Understanding the strategic position is concerned with identifying the impact on strategy of the external environment, an organizations strategic capability and the expectations and influence of stakeholders. The sort of questions this raises are central to future strategies. The Environment Environment plays an important role in building up the strategies and how it affects the organisation strategies and goals looking out for the opportunities and threats from the outer world. Therefore it is very important to evaluate the environmental impacts on the organization. The capabilities Capabilities depends upon the resources and competences within the organization. One way of thinking about the strategic capability of an organization is to consider its strengths and weaknesses. Look for the core competences and USPs which the competitors will find difficult to imitate. Purpose The major influences of stakeholder expectations is organizations purposes. Purpose is summarized in an organisations vision, mission and values. This is important since it clarifies who should the organization serve and how should it work. this reflects the corporate social responsibilities and ethics. Culture These influences directly either on organizational, sectoral or national. Corporate Governance Corporate Governance is concerned with the structures and systems of control by which managers are held accountable to those who have legitimate stake in an organization. (4) There are many other reason which has made its presence an important issue for the organization. Out of which the three main reasons are as follows; The separation of ownership and management control which means that the organization works with hierarchy or within the chain of governance. This chain basically represents those groups that influence an organization through their involvement in either ownership or management of an organization. Scandals by the corporate have increased a lot of public debate about different parties in the governance chain should interact and influence each other. Most notable here is the relationship between shareholders and the boards of businesses as well as relationship between government or public funding bodies and public sector organizations. Increased accountability to wider Stakeholder interests has also come to be increasingly advocated; in particular the argument that corporations need to be more visibly accountable and responsive , not only to owners and managers in the governance chain but to wider social interest. Governance Structure Strategic Purpose Social responsibility and ethics Stakeholder expectations Figure 4.0 Influences on strategic purpose (4) The governance chain explains completely the roles and relationships of different groups which are present in the governance of an organization. The chain is very simple to understand it is similar like a family tree. It has shareholders, family members, managers and a board. It is a large and publicly quoted organization with more investors layers as well. Hence good corporate governance can be achieved only if it is an embedded part of corporate life: part of the DNA of the organisation, its internal processes and the way it makes information available externally. In many countries most companies are run mostly for the benefit of the shareholders, the rightful owners. But there is another model, where companies are run for the benefit of other significant groupings as well such as customers, the general public or employees. This is the stakeholder model. Choosing a board for each of these models or something in between requires people with different backgrounds and outlooks. The following table compares the shareholder and stakeholder models: Shareholders Stakeholders Maximize shareholder value and look after shareholder interests Look after all stakeholder interests, especially public Seek profitability and efficiency Look for survival, long term growth, and stability Hard-nosed and commercial Less concerned with profit than value for money A Stakeholders mapping can be used appropriately to understand the stakeholders influence. Stakeholder mapping can define his expectations and power and helps in understanding political priorities. It emphasizes the importance of two issues: Interest of the stakeholder group on organizations purposes and choice of strategies Power of stakeholders to actually do it They are described in a quadrant of four different types based on level of interest and their power, as follows Non Profit Organizations A non-profit organization is an organization which does not distribute its surplus funds to owners or shareholders, but instead uses them to help pursue its goals. Examples of NPOs include charities (i.e. charitable organizations), trade unions, and public arts organizations. Most governments and government agencies meet this definition, but in most countries they are considered a separate type of organization and not counted as NPOs. They are in most countries exempt from income and property taxation. Profit Organizations An organization is a social arrangement which pursues collective goals, controls its own performance, and has a boundary separating it from its environment. It is a business which has a primary goal of making profit and a proposed goal such as helping the environment. Differences between Profit and Non-profit Organization Ownership is the quantitative difference between for- and not-for-profit organizations. For-profit organizations can be privately owned and may re-distribute taxable wealth to employees and shareholders. By contrast, not-for-profit organizations do not have owners. They have controlling members or boards, but these people cannot sell their shares to others or personally benefit in any taxable way. While they are able to earn a profit, more accurately called a surplus, such earnings must be retained by the organization for its self-preservation, expansion and future plans. Earnings may not benefit individuals or stake-holders. While some non-profit organizations put substantial funds into hiring and rewarding their internal corporate leadership, middle-management personnel and workers, others employ unpaid volunteers and even executives may work for no compensation. However, since the late 1980s there has been a growing consensus that nonprofits can achieve their corporate targets more effectively by using some of the same methods developed in for-profit enterprises. These include effective internal management, ensuring accountability for results, and monitoring the performance of different divisions or projects in order to better benefit from their capital and workers. Those require satisfied management and that, in turn, begins with the organizations mission There are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organizations leadership, culture of the organization, complexity of the organizations environment, size of the organization, expertise of planners, etc. For example, there are a variety of strategic planning models, including goals-based, issues-based, organic, scenario (some would assert that scenario planning is more of a technique than model), etc. Goals-based planning is probably the most common and starts with focus on the organizations mission (and vision and/or values), goals to work toward the mission, strategies to achieve the goals, and action planning (who will do what and by when). Issues-based strategic planning often starts by examining issues facing the organization, strategies to address those issues and action plans. Organic strategic planning might start by articulating the organizations vision and values, an d then action plans to achieve the vision while adhering to those values. Some planners prefer a particular approach to planning, eg, appreciative inquiry. Some plans are scoped to one year, many to three years, and some to five to ten years into the future. Some plans include only top-level information and no action plans. Some plans are five to eight pages long, while others can be considerably longer. For-profit and nonprofit business plans have many similarities. For that reason, nonprofit personnel would benefit from reading the links in the section above, For-Profit Business Planning. Some of the terms are different, but in most cases they can readily be translated into words more commonly used in the nonprofit sector. For example, balance sheet is what nonprofit call a statement of financial position, profit and loss statement (or income statement) is essentially the same as a statement of financial activities, and so on. One of the key difference between a for profit and a non profit plan is the marketing section. In a for profit business, the served customers are generally those who provide the revenues needed to cover expenses and continue operations. For a non profit, often the served constituents do not provide this sustaining funding, and it must be sought from a third party donors. This means the marketing plan must describe both how the organization will communicate its services to its service target market and how it will communicate its need for funding to its funding target market. This means detailing these two separate marketing messages and two strategies for marketing. Another key difference is the non profit part of the business plan. Financial plans for a non profit do not have to show net profit, and, if they do, there must be some explanation of what those retained earnings will be used for. They cannot be distributed as dividends, as the organization is technically owned by the public and not by the directors or board. However, profits can be accumulated for the purposes of creating an endowment or capital fund for future expenditures. An accountant should be consulted for any decisions of this nature. International dimensions of strategic business management and planning Going global is one of the key visions of most of the organizations. Choosing globalization increases the option for the organizations range of products or services and how to manage across the borders. Through international strategy framework it becomes achievable in a better way. International strategy as the core theme, depends upon two things, the external environment and organizational capabilities. If you see the figure 6.0 it focuses more on internationalisation drivers and on the capabilities side it emphasises on international and national sources of advantage. Figure 6.0 International strategy framework Internationalisation drivers Market selection Sources of competitive advantage Mode of entry International Strategy (4) Market Drivers Similar customer needs Global customers Transferable marketing Internationalisation Drivers Figure 7.0 Internalisation Drivers International Strategies Cost Drivers Scale economic Country-specific differences Favorable logistics Government Drivers Trade Policies Technical Standards Host Government Policies Competitive Drivers Interdependence between countries Competitors global strategies (4) Market globalization drivers There is a general belief that several markets are converging around the world. There are several reasons for this. First, the convergence of Gross National Product (GNP) per capita in the developed world is leading to a convergence in markets sensitive to wealth and level of income such as passenger cars, television sets, and computers. Second, there is evidence to suggest that in some industries, customers tastes, perceptions, and buying behaviours are converging, and that the world is moving towards a single global market that is basically Western and, more specifically, North American. In a landmark article titled The globalization of markets Levitt (1983) predicted that globalization drivers such as new technology would lead to homogenization of consumer desires and needs across the world. He argued that this would happen because generally consumers would prefer standard products of high quality and low price to more customized but higher-priced products. Third, in the quest to build a global brand and company image, multinational firms are increasingly favouring a global standardization of marketing and advertising efforts. This does not mean identical marketing and advertising campaigns, but the use of similar themes that send the same message across the world. Recent developments in broadcast media, particularly direct-broadcast satellite and international media, are making this more possible. CNN, for example, broadcasts standard adverts around the world. Cost globalization drivers Several key cost drivers may come into play in determining an industry globalization level. One key factor is global scale economies. That is, the costs of producing a particular product or service are often subject to economies or dis-economies of scale. Generally, economies of scale arise when a product or a process can be performed more cheaply at greater volume than at lesser volume. This is often the case when the product or service is standardized; hence it becomes hard for multinational firms to differentiate themselves, and cost becomes key in achieving and sustaining a competitive advantage. Producing different products for different countries leads to higher cost per unit. This is because multinational firms serving countries with separate products may not be able to reach the most economic scale of production for each countrys unique product. Multinational firms could reduce the cost by using common parts and components produced in different countries. Another factor is sourcing efficiencies. Global sourcing efficiencies may push multinational firms towards a global strategy. The prices of key resources used in the production process have a strong impact on the cost of the product or service, the cost of inputs depends on the bargaining power of the firm with their suppliers. For example, large firms purchasing large volumes have more clout with their suppliers than their small rivals. Hewlett-Packard (HP) is a good example. In the past, country-level subsidiaries used to solicit bids for insurance coverage independently. Each subsidiary chose the local provider who bid less than the competition. However, HP now belongs to a global insurer-insured pool which provides rebates based on business volume. In addition, as noted earlier, some countries provide a cost advantage because of low cost of raw material, low cost of labour, or low cost of transport because of location. Thus multinational firms locate their activities in different countries to benefit from these advantages. Further, in sectors where transportation cost is low, closeness to customers is not important, and urgency to distribute the product is low, multinational firms tend to concentrate their production in large plants producing large-scale products. Finally, high cost of product development drives multinational firms to focus on core products that have universal appeal to control cost. Government globalization drivers Governments have different policies for different industries. While (as discussed above) the general trend is lower trade barriers and less regulation, for a few sectors trade barriers are prohibitive and highly regulated by governments. In addition to trade barriers and regulations, technical standards are becoming similar around the world. For example, several countries have accepted new international accounting norms and standards. In Europe, the International Accounting Standards (IAS) are quickly becoming the norm. This will allow direct cross-border comparison of financial statements, and facilitate communication between subsidiaries and the centre. Companies like Nokia, the Allianz group, and Novartis are working to bring about a convergence of US accounting standards with IAS. Competitive drivers Because of tight interlinks between key world markets, intense competition across countries, and the continuous increase in the number of global competitors, multinational firms are adopting a globally centred rather than nationally centred strategy. According to George Yip, the increase in interactions between competitors from different countries requires a globally integrated strategy to monitor moves by competitors in different countries. He notes that by pursuing a global strategy, competitors create competitive interdependence among countries. This interdependence forces multinational firms to engage in competitive battles and to subsidize attacks in different countries. Cross-subsidization is only possible if the multinational firm has a global strategy that monitors competitors centrally rather than on a country-by-country basis. Globalized competitors drive industries to adopt a global strategy. Yip noted that when major competitors, especially first movers, use a global strategy to introduce customers to global products, late movers adopt the same strategy so as to achieve economies of scale or scope and other benefits associated with adopting a global strategy. Last, the ability to transfer competitive advantage globally drives multinationals to adopt a global strategy. For example, IKEA succeeded in transferring its locally developed advantage to a global market. Conversely, sectors where the competitive advantage is locally rooted and hard to transfer across countries, multinationals tend to adopt an international strategy rather than a global one. (8) Strategic Management Strategic Management is a term which underlines the importance of managers with regards to the company strategy. Strategy needs to be defined by the people especially the managers who also implement them. Strategic Management involves a greater scope than that of any one area of operational management. It is characterised in way it makes easy for the managers to make decision and judgement based on the conceptualisation of difficult issues. Corporate strategy is defined as the identification of the purpose of the organization and the plans and actions to achieve that purpose. Corporate strategy consist of two main elements: corporate level strategy and business level strategy .See figure 7.0 At Corporate Level: All the decisions need to be taken over what business the company is in or should be in. The culture and leadership of the organization are also important at this broad general level. Corporate strategy is the pattern of major objectives, purpose or goals and essential policies or plans for achieving those goals, stated in such a way as to define what business the company is in or be in and the kind of company it is or be. (9) At Business Level: corporate strategy is more alarmed with the competing for customers, generating value from the resources and the underlying principle of the sustainable competitive advantages of those resources over rival companies. Figure 8.0 The essence of corporate strategy At the individual business level: How do we complete successfully? What is our sustainable competitive advantage? How can we innovate? Who are our customers? What value do we add? At the general corporate level: What business are we in? What business we should be in? What business our basic directions for the future? What is our culture and leadership style? What is our attitude to strategic change? What should it be? What is the purpose of the organization? And what are our strategies to achieve this? (10) The three main areas of strategy At both the levels of corporate strategy every organization has to manage its strategies in three main areas: Organizations internal resources; External environment within the area of organization operates; Organizations ability to add value to its organizations process. Resources Strategy Resources of any organization includes human resource skills, investors and the capital. Organizations need to build a good strategies to optimise the use of the resources. In particular, it is essential to investigate the sustainable competitive advantage that will allow the organization to survive and prosper against competition. Environmental strategy Environment encompasses all the aspect external to the organization itself: not only the economic and political circumstances, which depends place to place but competitors, customers and suppliers, who may vary widely around the world, but also competitors, customers are particularly important here. Hence organizations therefore needs to develop corporate strategies that are best suited to their strengths and weakness in relation to the environment in which they operate. Adding Value Apart from environment and resources organizations still need to add value to the supplies brought into the organization. For long term survival, an organization take their supplies seriously and then deliver its output to its customers. The main purpose of corporate strategy is to make the organization create and add vital values to make sure the organization adapts the changes and continue to add value in future. Core areas of Corporate Strategy There are three core areas of corporate strategy are strategic analysis, strategy development and strategy implementation. Strategic analysis: The organization, its mission and objectives have to be examined and analysed. Corporate strategy provides value for the people involved in the organization, its stakeholders but its the managers who decide the objectives of the organization. They also analyse the resources and examine the objectives as well as the relationship with the environment. Strategy development: A strategy options has to be developed and then the right has to be selected. To be successful, the strategy is build upon a particular skills of the organization and the special relationship that it has or can develop with the other outside suppliers, customers, distributors and government. Strategy implementation: The selected options now has to be implemented and the organization will find many other difficulties in terms of motivation, power relationships, government negotiations, company acquisitions and many other matters. Hierarchical Characteristics of Strategy Strategy can be formulated on three different levels: Corporate level Business unit level Functional or Operational level, While strategy may be about competing and surviving as a rum, one can argue that products, not corporations compete, and products are developed by business units. The role or the corporation then is to manage its business units and products so that each is competitive and so that each continues to corporate purposes. While the corporation must manage its portfolio of businesses to grow and survive, the success of a diversified firm depends upon its ability to manage each of its product lines, While there is no single competition to Textron, we can talk about the competitors and strategy of each of its business units. In the finance business segment, for example, the chief rivals ate major banks providing commercial financing. Many matagers consider the business level to be the proper focus for strategic planning. Corporate Level Strategy Corporate level strategy fundamentally is concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio of businesses. It is concerned with: Reach Defining the Issues that are corporate responsibilities; this might include identifying the overall goals of the corporation. The types of businesses In which the corporation should be involved and the way in which businesses will be integrated and managed . Competitive Contact defining where in the corporation competition is to be localized. Take the case of insurance; In the mid-1990s, Aetna as a corporation was clearly identified with its commercial and property casualty insurance products. Managing Activities and Business Interrelationships Corporate strategy seeks to develop synergies by sharing and coordinating staff and other resources across business units. investing financial units across business unit to complement other corporate business unit. Management Practices Corporations decide how business units are to be governed: through direct Corporate intervention (centralization) or through more or less autonomous government (decentralization) that relies on persuasions and rewards. Corporations are responsible for creating value through their businesses. They do so by managing their portfolio of businesses. ensuring that the businesses are successful over the long-term. developing business units. and sometimes ensuring that each business is compatible with others in the portfolio. Business Level Strategy A strategic business unit may be a division, product line, or other profit centre that can be planned independently from the other business units of the firm. At the business unit level. the strategic issues are less about the coordination of operating units and more about developing and sustaining a compititive advantage for the goods and services that are produced. At the business level the strategy formulation phase deals with: positioning the business against rivals anticipating changes in demand and technologies and adjusting the strategy to accommodate them inf1uencing the nature of competition through strategic actions such as vertical integration and through political actions such as lobbying. Functional Level Strategy The functional level of the organization is the level of the operating divisions and departments. The strategic issues at the functional level are related to business processes and the value chain. Functional level strategies in marketing, finance, operations, human resources and RD involve the development and coordination of resources through which business unit level strategies can be executed efficiently and effectively. Functional units of an organization are involved in higher level strategies by providing input into the business unit level and corporate level strategy such as providing information on resources and capabilities on which the higher level strategies can be based. Figure 9.0 Levels of Strategy (10) Global Strategies Global strategies have been deliberately pursued in some industries to integrate worldwide strategy. Essentially, strategy is centralised for the whole world, with an integrated network of production and market positions in all the leading countries on a broadly similar platform. The need for strategic business management planning can be easily understood by the porters diamond model. The diamond model is an economical model developed by Michael Porter in his book The Competitive Advantage of Nations, where he published his theory of why particular industries become competitive in particular locations. The phenomena that are analysed are classified into six broad factors incorporated into the Porter diamond, which has become a key tool for the analysis of competitiveness: Factor conditions are human resources, physical resources, knowledge resources, capital resources and infrastructure. Specialized resources are often specific for an industry and important for its competitiveness. Specific resources can be created to compensate for factor disadvantages. Demand conditions in the home market can help companies create a competitive advantage, when sophisticated home market buyers pressure firms to innovate faster and to create more advanced products that those of competitors. Related and supporting industries can produce inputs which are important for innovation and internationalization. These industries provide cost-effective inputs, but they also participate in the upgrading process, thus stimulating other companies in the chain to innovate. Firm strategy, structure and rivalry constitutes the fourth determinant of competitiveness. The way in which companies are created, set goals and are managed is important for success. But the presence of intense rivalry in the home base is also important; it creates pressure to innovate in order to upgrade competitiveness. Government can influence each of the above four determinants of competitiveness. Clearly government can influence the supply conditions of key production factors, demand conditions in the home market, and competition between firms. Government interventions can occur at local, regional, national or supranational level. Chance events are occurrences that are outside of control of a firm. They are important because they create discontinuities in which some gain competitive positions and some lose. The Porter thesis is that these factors interact with each other to create conditions where innovation and improved competitiveness occurs. (11) Figure 10.0 Porters Diamond Model Government Related and supporting industries Demand Conditions Factor Conditions (11) Conclusion No nonprofit entrepreneur should launch prior to completing a strategic business management planning. This is where entrepreneurs perform the well-known SWOT analysis to determine the Strengths, Weaknesses, Opportunities and Threats (SWOT) associated with their nonprofit business proposition. Strengths and weaknesses identify factors that are under their control, such as what they do better or worse than the competition. Opportunities and threats are external or not under their control. For example, an opportunity may be a new foundation looking to fund nonprofit organizations within a specific time frame. A threat may be the lack of philanthropic donations due to a recent tax increase or the reduction of the nonprofit tax deduction. Many nonprofits fail because they fail to complete their SWOT strategic analysis. The strategic planning process depends on the nature and needs of the organization and the its immediate external environment. For example, planning should be carried out frequently in an organization whose products and services are in an industry that is changing rapidly . In this situation, planning might be carried out once or even twice a year and done in a very comprehensive and detailed fashion (that is, with attention to mission, vision, values, environmental scan, issues, goals, strategies, objectives, responsibilities, time lines, budgets, etc). On the other hand, if the organization has been around for many years and is in a fairly stable marketplace, then plann

Cassius Clay - Muhammad Ali :: essays research papers

Cassius Clay better known as Muhammad Ali is by far the greatest boxer of all time. "King of the World" by David Reminick is a very detailed biography of Muhammad and good documentation how boxing used to be. The book takes you on a journey behind the scenes of Alli’s rise to the top and boxing run in with La Costra Nostra. On an October afternoon in 1954 when Cassius was 12 he left his 60 dollar red Schwinn outside the Columbia Auditorium to visit a bazaar. When he and his friends left he realizes that his new bike was stolen. Cassius was in a tearing rage and someone said that there was a police officer in the basement of a boxing gym. He went in demanding a statewide bike hunt and threatening to beat the hell out of whoever had stolen it. The officer Joe Martin asked Cassius if he could fight, and Cassius said no, so Martin invited him to come to the gym and learn how to box, so he could get pay back on the bicycle thief. This is the story of how Cassius first got interested and determined to become a great boxer. He also showed determinations when he brought home and Olympic gold medal. He trained very hard for our country and did a really good job. Even back then he ran his trashed talked his opponents, like in his first match he fought he one by a spit decision, after he found out he had one he shouted he would soon be "the greatest of all time". Know one knew at the time that his boasts would soon be the truth. Cassius mouth has gotten him a lot of key matches in his career. He gained his first title shot form Sonny Liston this way. One of his famous quotes was "I’m so mean I make medicine sick." He ran his mouth so often that people thought he ran his mouth just to psyche him self-out for the matches. That is said to be how he one all of his matches. Before the Liston fight he charted a bus around with signs that read "We all love Cassius Clay", "Without Cassius the game is dead! "March on Liston’s camp." "BEAR HUNTIN’." Cassius first heavy weight title shot was against Sonny Liston a very big man who would give Mike Tyson a good run for his money. Cassius Clay - Muhammad Ali :: essays research papers Cassius Clay better known as Muhammad Ali is by far the greatest boxer of all time. "King of the World" by David Reminick is a very detailed biography of Muhammad and good documentation how boxing used to be. The book takes you on a journey behind the scenes of Alli’s rise to the top and boxing run in with La Costra Nostra. On an October afternoon in 1954 when Cassius was 12 he left his 60 dollar red Schwinn outside the Columbia Auditorium to visit a bazaar. When he and his friends left he realizes that his new bike was stolen. Cassius was in a tearing rage and someone said that there was a police officer in the basement of a boxing gym. He went in demanding a statewide bike hunt and threatening to beat the hell out of whoever had stolen it. The officer Joe Martin asked Cassius if he could fight, and Cassius said no, so Martin invited him to come to the gym and learn how to box, so he could get pay back on the bicycle thief. This is the story of how Cassius first got interested and determined to become a great boxer. He also showed determinations when he brought home and Olympic gold medal. He trained very hard for our country and did a really good job. Even back then he ran his trashed talked his opponents, like in his first match he fought he one by a spit decision, after he found out he had one he shouted he would soon be "the greatest of all time". Know one knew at the time that his boasts would soon be the truth. Cassius mouth has gotten him a lot of key matches in his career. He gained his first title shot form Sonny Liston this way. One of his famous quotes was "I’m so mean I make medicine sick." He ran his mouth so often that people thought he ran his mouth just to psyche him self-out for the matches. That is said to be how he one all of his matches. Before the Liston fight he charted a bus around with signs that read "We all love Cassius Clay", "Without Cassius the game is dead! "March on Liston’s camp." "BEAR HUNTIN’." Cassius first heavy weight title shot was against Sonny Liston a very big man who would give Mike Tyson a good run for his money.

Outline and assess the usefulness of official statistics in measuring crime Essay

Sociology: Outline and assess the usefulness of official statistics in measuring crime. Crime is basically any sort of behaviour or an act which breaks laws of a society and is punished by the legal system. What is considered criminal or deviant is culturally determined. This means that what is considered criminal or deviant changes with time and place, as the values, norms and expectations change. What may not be acceptable in one society at a particular time may be acceptable in another country or acceptable at another time, for example drug cafes in Amsterdam. Police Crime Figures have been recorded and published annually by the Home Office since the year 1857. Crime statistics are compiled in the basis of â€Å"offences notified to the police†. In this respect, they provide evidence of crimes that are known to the police and officially recorded by the police. Official statistics are useful in measuring crime because they allow us to spot trends and patterns in the crime rates and the social background of criminals/victims (quantative data). Also, these statistics help inform government policy. Theories like functionalism have used official statistics to develop theories to explain patterns in the official statistics. Durkheim used statistics to measure suicide rates, a form of deviance between societies and groups and developed theories about suicide. Others, like Merton assumed that the statistics were valid and reliable and went on to develop explanations about working-class criminality. Many people now turn to victim Surveys such as the British Crime Survey (BCS) as more reliable sources of information. Victim Surveys are so called because they ask a sample of the population what crimes they have been a victim in the previous 12 months. This increases validity as they include all crimes that people have been a victim of, regardless of whether or not they reported the crime to the police. A number of crimes are not covered by the survey. These include crimes against business, crimes where there is no direct victim, such as possession of drugs, crimes against victims under 16 and crimes that have involved death. Another source of survey data on crime and deviance is self-report studies,  where people are asked if they have committed any crime. Self-report studies are similar to victim surveys except that they ask respondents to admit to crimes they have committed. This type of survey data are less widely used than BCS, but are also anonymous and representative of the population. Steven Box, a Marxist, analysed 40 self-report studies and concluded that juvenile crime was not a working-class problem but rather that the middle-class were less likely to get caught. I believe respondents may not tell the truth because they may feel embarrassed, may exaggerate or they may have forgotten the offence. To conclude, I believe the official statistics are very useful to us as they help to inform us about the rates of crime as well as government policy. They are annually published and anyone with internet access can view/download the data. These statistics cover a large part of the population and as they are collected by the state they are seen to have a great deal of validity. They can easily be compared to the previous statistics and their quantative nature allows trends and patterns to be established. The ability to go back and check the findings means that the data are reliable. However, there are some disadvantages of official statistics. It is reported Official Crime Statistics only show 30% of crimes committed. The other 70% is described as the â€Å"Hidden Figure of Crime†. Official crime statistics only show crime known to the police. In other words, not all crime is reported to the police. This may be because people may be reluctant to report a criminal incident if they do not have faith in the police to investigate and solve the crime. Another reason may be because they are scared, they could have been threatened by the criminal. Interactionism have a negative view on official statistics, they believe it as being of little worth. Cicourel stated that police are more likely to suspect and arrest some people than other due to labelling.

Big V essays

Big V essays The title of this story is the Big V written by William Pelfrey. Henry Winsted was drafted to the Vietnam 3 months after high school. When he is in the army he meets he meets a guy that turns out to be his best friend named Fai Bait. The Anachronism is henrys friend from high school that is the troop leader. Colonel Fetterman is in charged of all the troops that are going to Vietnam. Fai Bait gets transferred to Fort Polk for about six weeks and has to leave Henry. The colonel soon loses the Anachronisms troop and he later finds the Anachronisms dead body on his way to fight the Chinese. The war they have with the Chinese lasts for several hours. Colonel Fetterman finds the lost troop when he has his troop go with him when they fight the Chinese. They fight a war that no one wins. Fai Bait returns to Bangkok from Fort Polk immediately after the war is finished. When he gets there he goes straight to the colonels office to check the people that were killed in action to make sure his friends were still alive. The three major characters witch are Henry, Fai Bait, and the Anachronism change and grow as the story progresses because they learn how to communicate with each other instead of being shy with each other and they start talking to each other about private things. They all become very good friends and realize how good of friends they are when the Anachronism dies. The characters are dominated by love with each other. They take care of one another when they need help and they have their friends come before themselves. Henry feels angry seeing Fai Bait kill the innocent people with a flash round. The subordinate characters affect the plot majorly because they get transported to different areas and separated because of there slacking off in the fields. When that happens they lose track of each other and dont see one another for a couple of weeks. Most of the characters relate with each other with...

Secondary Data and Secondary Analysis - An Overview

Secondary Data and Secondary Analysis - An Overview Within sociology, many researchers collect new data for analytic purposes, but many others rely on secondary data- data collected by somebody else- in order to conduct a new study. When a research uses secondary data, the kind of research they perform on it is called secondary analysis. Key Takeaways: Secondary Data Secondary analysis is a research method which involves analyzing data collected by someone else.A great deal of secondary  data resources and data sets are  available for sociological research, many of which are public and easily accessible.  There are both pros and cons to using secondary data.Researchers can mitigate the cons of using secondary data by learning about the methods used to collect and clean the data in the first place, and by careful usage of it and honest reporting on it. What Is Secondary Analysis? Secondary analysis is the practice of using secondary data in research. As a research method, it saves both time and money and avoids unnecessary duplication of research effort. Secondary analysis is usually contrasted with primary analysis, which is the analysis of primary data independently collected by a researcher. How Do Researchers Obtain Secondary Data? Unlike primary data, which is collected by a researcher herself in order to fulfill a particular research objective, secondary data is data that was collected by other researchers who likely had different research objectives. Sometimes researchers or research organizations share their data with other researchers in order to ensure that its usefulness is maximized. In addition, many government bodies within the U.S. and around the world collect data that they make available for secondary analysis. In many cases, this data is available to the general public, but in some cases, it is only available to approved users. Secondary data can be both quantitative and qualitative in form.  Secondary quantitative data is often available from official government sources and trusted research organizations. In the U.S., the U.S. Census, the General Social Survey, and the American Community Survey are some of the most commonly used secondary data sets within the social sciences. In addition, many researchers make use of data collected and distributed by agencies including the Bureau of Justice Statistics, the Environmental Protection Agency, the Department of Education, and the U.S. Bureau of Labor Statistics, among many others at federal, state, and local levels. While this information was collected for a wide range of purposes including budget development, policy planning, and city planning, among others, it can also be used as a tool for sociological research. By reviewing and analyzing numerical data, sociologists can often uncover unnoticed patterns of human behavior and large-scale trends within society. Secondary qualitative data is usually found in the form of social artifacts, like newspapers, blogs, diaries, letters, and emails, among other things. Such data is a rich source of information about individuals in society and can provide a great deal of context and detail to sociological analysis. This form of secondary analysis is also called content analysis. Why Conduct Secondary Analysis? Secondary data represents a vast resource to sociologists. It is easy to come by and often free to use. It can include information about very large populations that would be expensive and difficult to obtain otherwise. Additionally, secondary data is available from time periods other than the present day. It is literally impossible to conduct primary research about events, attitudes, styles, or norms that are no longer present in todays world. There are certain disadvantages to secondary data. In some cases, it may be outdated, biased, or improperly obtained. But a trained sociologist should be able to identify and work around or correct for such issues. Validating Secondary Data Before Using It To conduct meaningful secondary analysis, researchers must spend significant time reading and learning about the origins of the data sets. Through careful reading and vetting, researchers can determine: The purpose for which the material was collected or createdThe specific methods used to collect itThe population studied and the validity of the sample capturedThe credentials and credibility of the collector or creatorThe limits of the data set (what information was not requested, collected, or presented)The historic and/or political circumstances surrounding the creation or collection of the material In addition, before using secondary data, a researcher must consider how the data are coded or categorized and how this might influence the outcomes of a secondary data analysis. She should also consider whether the data must be adapted or adjusted in some way prior to her conducting her own analysis. Qualitative data is usually created under known circumstances by named individuals for a particular purpose. This makes it relatively easy to analyze the data with an understanding of biases, gaps, social context,  and other issues. Quantitative data, however, may require more critical analysis. It is not always clear how data was collected, why certain types of data were collected while others were not, or whether any bias was involved in the creation of tools used to collect the data. Polls, questionnaires, and interviews can all be designed to result in pre-determined outcomes. When dealing with biased data, it is absolutely critical that the researcher is aware of the bias, its purpose, and its extent. However, biased data can still be extremely useful, as long as the researchers carefully consider the potential effects of the bias. Updated by Nicki Lisa Cole, Ph.D.

The value of higher education in today's society Research Paper

The value of higher education in today's society - Research Paper Example Some people believe that higher education is expensive but it has to be noted that it is worth every penny that a person spends on it. This can be attributed to the fact education gives a student an opportunity to be employed in the best sector of the economy. Colleges have undergone tremendous changes over the years as they try to offer the best skills to their students (Byrne, 2005). Education is the key to the success of any given individual because it brings out the best in a person. Education cannot be ignored because of the fact that skills and other techniques, which are very important in life, are attained in school. Education comes at a cost, which means that every stakeholder in the industry has to play his or her part in order to ensure that all willing students have access to quality education. The governments of all various countries have to ensure that education is available and affordable to every person in the society irrespective of social status, race, gender, or ethnicity. This cannot be achieved if not all the people in the society value the benefits that come with good and quality education (Fa, 2007). American higher education system strengthens the economic and social sectors in the country. This can be attributed to the fact that individuals’ dreams and those of the society are met through a good and quality education. Although many people view education as a source of good livelihood to an individual, it has to be understood that the society benefits when its members are learned. The long-term benefits associated with a college degree are associated with what a person achieves in the future. Many students in college ask themselves whether they will be able to get a good job after spending all the money associated with higher education. The answer is yes because a college degree is a lifetime achievement that does not expire. College graduates are in a better position to make

Mainly Othello(Shakespeare) with comparison from Medea(Euripides)- Essay

Mainly Othello(Shakespeare) with comparison from Medea(Euripides)- Drama as Literature class - Essay Example speare in his play as we watch Lago and Roderigo complaining to Brabanzio that his daughter has been not only been stolen but also married to Othello. It is through his efforts that Brabanzio finally discovers that truly his daughter has been married to Othello, an act that is totally against his wishes for his daughter. Once more, Shakespeare is displaying how far characters in the play are attempting to go far in mixing issues of love with heroism in their respective lives. Brabanzio further gets officers to find Othello and bring him to his attention. Brabanzio is putting his efforts to using his fame and recognition in the society so as to report Othello to the Senate in connection with his missing daughter. It is for the very first time that the play allows the viewer to have love being handled single handedly without any connection to fame and heroism. The senate is not at all interested in judging the matter from the heroic point of view of Brabanzio but offers Othello some sympathy by allowing him a chance to clarify himself. It is at this point that Othello is given a very fair chance to explain himself before the Senate. It becomes very clear before everyone that Othello did not steal away Desdemona using witchcraft as the father has reported but used his heroic stories in the military to woo her into marriage. Desdemona also enters the room at this particular point and confirms that her loyalty is now totally to her husband and not her father. The Senate is surely convinced about this point of view that is being expressed by Othello (Shakespeare 11). It is although brought towards the attention of the viewer that Othello too used his military heroism to capture the love of Desdemona. At this point, it is for the very first time that love and heroism are being mixed and the product being a successful one. Othello has succeeded in pursuing his love by the use of the heroism that he has gotten from his military operations. Just as it was the case with